The Vindependent - Unfiltered Wine News, Views and Reviews

The Vindependent - Unfiltered Wine News, Views and Reviews

No, millennials (and zennials) are not killing wine...

In defence of the twenty-something...

Jules van Costello's avatar
Jules van Costello
Feb 13, 2024
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I have a confession to make, I am a millennial wine professional. My career has also mostly involved selling wine to millennial wine consumers (and a lot of said wine is also made by millennial winemakers). And so when I read articles about how millennials (and zennials) are killing wine, it tends to get my hackles up.

And so last week, like clockwork, …

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